The startup

Simple, beautiful design pieces for dachshund lovers — easier said than found.
We were tired of digging through a sea of cheap prints and paw-patterned kitsch. That’s how ALMA & GUSTL came to life.

We stand for stylish, high-quality design — with just the right dose of cuteness. Many of our pieces are lovingly handmade in Germany, with great attention to detail and a whole lot of heart. They’re feel-good finds you can buy without guilt — whether as a treat for yourself or the perfect gift for dog lovers and dachshund fans. And yes, they’re pretty enough to fill your whole home with (just saying — we’d love that).

We’re Franzi & Christoph, along with our dachshund lady Alma, and a small, passionate team taking care of shipping, online marketing, and our ceramic studio.

WOW WOW

Alma and Gustl are half-siblings with the same mother. Gustl is four and Alma is six years old. They are real wire-haired dachshunds (normal type) from a hunting breed. They love the forest, Gustl is super trained, athletic and fit and Alma is even fully hunted. Nevertheless, they are both real family dogs and also cuddly dachshunds. Above all, Alma likes to lie around on people and be petted. Gustl, on the other hand, prefers to be petted by Alma. Of course, our collections are also inspired by the two. Alma is pure love for dachshunds and Gustl is a cheeky dachshund as it is written in books.

Design products made with love

Handwork

Almost all of our products are finished by hand on site in Swabia. Every design piece goes through our hands and is finished for you with a lot of love. Wherever possible, we source our raw materials and goods from Germany and the EU. All illustrations, the color combinations and the branding are exclusively for you from our pen.

MEOW MEOW

Psssst... have you spotted them yet? A few cats have sneaked into the dachshund shop. Franzi has a sister, and her sister is... you guessed it, a cat lover. Of course, she supports us and loves our dachshund designs, but she loves cats even more. We couldn't resist dedicating our small but exquisite Miau Miau collection of cat designs to her.

our mission

Beautiful, simple, hand-finished products for dog lovers and dachshund fans. From Swabia for you.

Franzi & Steffi

wow wow

Thats what our customers say